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Is adidas The Better Sports Apparel Play Right Now? - Seeking Alpha

Is adidas The Better Sports Apparel Play Right Now? - Seeking Alpha


Is adidas The Better Sports Apparel Play Right Now? - Seeking Alpha

Posted: 06 Apr 2019 06:30 AM PDT

Despite being one of the top handful of companies that dominate the sports apparel world, adidas (OTCQX:ADDYY) (OTCQX:ADDDF) is drastically under-followed compared to its arch rival, US-based Nike, Inc. (NKE). The European based apparel giant (which also owns Reebok) manages to hold its own, and is coming off of a strong 2018 fiscal year that saw strong top line growth and expanding margins. The company also has built strong momentum in key markets such as China, and just announced a partnership with Beyoncé that could spark sales in women's apparel (another key market for the industry). The stock is much less expensive than Nike, and as the Brexit situation continues to play out, downward price pressure could make shares attractive for investors.

Strong Momentum Coming Out Of 2018

Sports apparel is currently a "hot" business, and adidas' place near the top of the industry has resulted in strong operating results. The company wrapped up its fiscal year 2018 in March.

Source: adidas

Company-wide sales were up 8% on a currency neutral basis to hit all-time records. The adidas brand saw double-digit growth in core markets such as North America and Asia-Pacific. Margins also expanded to hit all-time highs as a result of simultaneous benefits from pricing and reduced input costs. The year saw approximately 475 million Euros added to the balance sheet, bringing adidas' net cash position to €959 million. Net income (earnings) increased 20% year over year.

Fiscal year 2019 is being forecasted by management as another strong year. The expectation is for revenues to grow another 5%-8% on a currency neutral basis while margins continue to expand. Net income will grow another 10%-14% in 2019.

Strong Growth Engines In Place

Growth has been strong but spotty for adidas, with wide ranging results depending on geographic market. Sales were flat in adidas' home European market in 2018, and sales didn't fair much better in Latin America (+6%) or Emerging Markets (+3%). Fortunately, adidas excelled in arguably its two most important markets in North America and Asia-Pacific (both +15%). The US and China are extremely strategic to adidas in the years ahead. The US is Nike's backyard, and both companies are competing for the dollars of Chinese consumers.

Source: adidas

While the Chinese government can thwart foreign business influences, sports have a global appeal to them that tends to find its way to consumers in all markets. In addition, China is one of the world's two most rapidly expanding middle class demographics along with India. As the upper and middle classes grow in China, the target market for adidas grows as more consumers are able to shell out for premium apparel such as sneakers and branded clothing.

Source: Mobile Forward

A recently announced partnership between adidas and global pop star Beyoncé could also help power sales in the valuable women's apparel category. Beyoncé is partnering with adidas to relaunch her sports apparel brand "Ivy Park". The launch will include both clothing and footwear.

Source: Yahoo! Finance

It will largely depend on the execution of creating and rolling out quality and desirable merchandise, but Beyoncé is a global influence that could potentially move the needle for adidas in this demographic.

Brexit Drama Could Bring Value

The stock is traded in the US under the AG ADR ticker ADDYY. The stock is currently trading at $128 per share, near the top end of its 52-week range.

Source: Ycharts

The stock has had a very strong run after falling as low as $101 per share in December. Despite this run, shares are not as expensive as one might think.

To calculate earnings per share for the AG shares, you simply translate the currency and account for the way that AG shares are split. So earnings per share of €8.45 would translate to $9.48. However, adidas issues AG shares at a 2:1 ratio to its standard shares. In other words, an AG share will have half of the earnings per share. So for valuation purposes, AG shares earned $4.74 for FY2018.

This places the stock at an earnings multiple just shy of 27X earnings. This is a 10% premium to adidas' ten-year median PE ratio of 24X. When you compare this to Nike (whose current PE ratio of 33X is 44% higher than its ten-year median PE ratio of 23X), you can see the drastic difference in premiums awarded by the market. While we view Nike as the top player in the sector, it's difficult to justify the current premium that Nike is commanding.

We may see some price relief for adidas as drama surrounding "Brexit" continues to build. The politics surrounding the United Kingdom leaving the European Union have sent European stocks lower before, and it's not known how much a worst case scenario would impact adidas. If adidas is a Brexit casualty in the coming weeks, it may put adidas at an attractive spot for long-term investors.

Author's note: Based in Germany, adidas' dividend payment may be subject to withholding taxes, depending on your resident country's tax law. Please consult your tax professional to determine how your investments may be effected.

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Disclosure: I am/we are long NKE. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Kerry Fagan sole owner of Mark Thomas Men's Apparel - The Saratogian

Posted: 06 Apr 2019 07:00 AM PDT

COLONIE, N.Y. — Troy resident Kerry Fagan is the new owner of local high end men's clothing store Mark Thomas Men's Apparel.

Fagan recently became the sole owner of the business at 5 Metro Park Road in Colonie, purchasing it from his father Tom Fagan and Mark Goldfarb, who co-founded the high end men's clothing store in 2004.

Mark Thomas Men's Apparel provides men's clothing products from many of the most prominent brands in the market today, including Italian and Canadian, suits, sport coats, slacks, shoes from Spain, leather goods, and men's sportswear.

As the new owner at Mark Thomas Men's Apparel, Kerry is promoting a new #FormalFriday518 movement, encouraging men to dress their best at the end of the workweek.

"Casual Friday is obsolete now that people dress down every day," Kerry said in a press release. "I think everyone should make the effort to dress their best on Fridays. It would be something to look forward to in the office. And you'd already dressed to hit the town afterwards."

Those who participate are invited to share their photos with the hashtag #FormalFriday518 on the @FormalFriday518 Instagram account and in the public Facebook group at facebook.com/groups/formalfriday518.

Starting this month, Kerry and his staff at Mark Thomas will select one adult using the #FormalFriday518 hashtag each month to receive a $100 gift certificate to the store. A full list of rules and restrictions can be found online at markthomasmensapparel.com/FormalFriday518

Kerry hopes area residents and other businesses will contribute more ideas on how to grow the #FormalFriday518 movement with events, prizes and awards.

In this new endeavor, Kerry is facing a much differently dressed world with different shopping habits than when his father first started this business. "I'm selling high-end men's clothing at a brick-and-mortar store in a time of 'athleisure-wear' and online bargain shopping," he said in the release.

Mark Thomas Men's Apparel aims to attract the customer that cares are about where they shop and wants to support the local and independent choice.

"One of the many ways we differentiate is through great service," Kerry added. "Our two in-shop tailors make sure your clothes fit perfectly and that you leave the store looking and feeling your best. We know your size. We know what looks good on you.

"We know what you have been buying in the past and what's going to look good on you going forward."

In addition to personalized service, the shop now provides complimentary spirits to visitors. "Some customers are here for hours," said Kerry, who started this new perk. "You should be able to come in, have some Macallan and escape from the hustle and bustle of daily life for a while."

Another strategy Kerry introduced to the business are Mark Thomas pop-up shop events at area workplaces. For these events, the Mark Thomas staff brings a selection of suits, sport coats, shirts, ties and other items to display and sell.

"Popups are all the rage. Everyone's busy, and sometimes we have to bring the store to the people," Kerry said in the release. "We might have your size at the popup, we might not. But it's a great way to get to know us and for us to get to you know you."

The first Mark Thomas pop-up was held in November at the Bull Moose Club in Albany. The business is also working to schedule popups at larger law firms and investment firms in the area, and he's exploring options for a July-through-August popup shop somewhere on Broadway in Saratoga Springs during the extended racing season.

Those who would like to inquire about hosting a Mark Thomas popup at their place of business, club, or event are invited to contact the store for more information.

The Mark Thomas store can also be reserved for private, group shopping events after-hours between 6:30 p.m. and 8:30 p.m.

Mark Thomas Men's Apparel's regular store hours are 10 a.m. to 6:30 p.m. Monday through Friday, 10 a.m. to 5 p.m. on Saturday and noon to 4 p.m. on Sunday.

More information about Mark Thomas Men's Apparel is available online at markthomasmensapparel.com or by calling (518) 438-7887.

Get all apparel in The Division 2 Apparel Event #1: Invasion - Shacknews

Posted: 05 Apr 2019 01:30 PM PDT

Learn how to get all 30 pieces of apparel in The Division 2's Apparel Event #1: Invasion.

Apparel Event #1: Invasion is now live in The Division 2, giving players a chance to score some exclusive loot. The event will run throughout the month and has over 30 new pieces of apparel—including emotes—for players to get their hands on. Here's what you need to know if you want to get all the apparel in Apparel Event #1: Invasion.

Get all apparel in Apparel Event #1: Invasion

If you want to acquire all of the loot that's coming to The Division 2 in Apparel Event #1, then you're going to need to be ready to put in some work. The good news is you won't need to waste cache keys on duplicate items, as the Invasion Apparel Cache loot pool doesn't include duplicates. This means you'll only need to get your hands on 30 keys to unlock all 30 pieces of loot included here.

get all apparel in The Division 2 apparel event #1: invasion - Invasion Apparel Cache
You can open the Invasion Apparel Cache directly from the Apparel store.

You'll want to work quick, though. While many of the items here will be rotated into the normal cache loot pool after the event, things like the Black Tusk inspired uniform—which is unlocked by collecting all 30 items from the Invasion Cache—can only be nabbed during the event. The good news is, there are a couple of ways you can get your hands on Invasion Cache Keys, and we've detailed them below.

You can also unlock 12 special Hunter Masks in The Division 2.

Purchase Invasion Cache Keys

Obviously, the easiest way to get your hands on all 30 pieces of apparel here is to purchase the Invasion Cache Keys outright. Players will get one key just for playing the game during the first week, and any Year 1 Pass owners will earn an additional three. This means that you can technically start out with four keys already in your inventory. To get the other 26 keys, you can purchase Premium Credits from the store.

The Division 2 premium credits prices
Players have several differnet options if they choose to purchase Premium Credits to use to acquire new Invasion Apparel Cache Keys.

Each key will cost 100 Premium Credits, and you can pick up the in-game currency at the following quantities and prices:

  • 500 Premium Credits - $4.99
  • 1050 Premium Credits - $9.99
  • 2250 Premium Credits - $19.99
  • 4100 Premium Credits - $34.99
  • 6500 Premium Credits - $49.99

Since you need to open the cache 30 times to unlock all of the apparel items, you'll need to pick up anywhere from 2600-3000 Cache Keys depending on which version of the game you have, and if you played during the first week.

Farm for Invasion Apparel Cache Keys

If you don't feel like spending your hard-earned cash, then you can also farm for the keys in-game. Each week you'll have an Apparel Project that you can complete that will reward you with three keys for the Invasion Cache. Alternatively, the Invasion Cache Keys will also have a chance to drop in Field Proficiency Crates (after you reach level 30), as well as in Dark Zone Proficiency Crates. This will, obviously, take the most time, but it's up to you how you want to approach the grind.

Get all apparel in The Division 2 invasion apparel event - Apparel Weekly Projects
The weekly Apparel Projects take a bit of work but reward players with three Invasion Apparel Cache Keys.

You'll have from April 5 to April 25 to complete your hunt for the caches, with the event closing down between April 25 and May 2. If you want to earn the cache keys in-game without purchasing Premium Credits, then you'll need to do so before April 25, as the final days of the event will only allow you to earn new keys through purchasing them.

That's all you need to know to get all of the apparel in Apparel Event #1: invasion. You can head over to the official Ubisoft blog to learn more about the event and be sure to check out our other The Division 2 guides for more help in the game.

Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.

Bighorn Design Studio brings variety of Wyoming apparel to downtown Casper - Casper Star-Tribune Online

Posted: 06 Apr 2019 11:17 AM PDT

Wyoming motifs emblazoned on shirts, caps, beanies, glassware, blankets and other items fill a new shop on David Street in downtown Casper, where the name above the door soon will proclaim "Bighorn Design Studio."

The products celebrate Wyoming and its natural resources with numerous bison images that echo the state flag and with themes including mountains, camping and fishing.

The new Casper branch of the Sheridan-based Bighorn Design Studio specializes in clothing and other goods from Wyoming brands. A few of those brands belong to the owners, Sean Peverley, Krisinda Wilcox, Lexi Anderson and Zach Taylor, who also own Metro Coffee Company next door.

A few blocks away is their production house for custom-order screen printing, embroidery, stickers and decals in the former 1890 Screen & Stitch shop, which they bought late last year, Peverley said.

It's been a busy two years since starting a venture into apparel for the four business owners, who all grew up in the state.

Wyoming-themed brands once hard to come by are taking off both with tourists and residents across the state, Peverley said.

"Now in the last two years, you can see a huge boom in this kind of apparel in general. There's a lot of Wyoming apparel lines out there," he said. "That's why we started, because it was a fun idea and a lot of people think that."

Rapid growth

The owners never expected the opportunities that have come their way so quickly, Peverley said.

"When we started the apparel, our goal would have been to have something like this, a small way for us to print our own shirts within the first five years," Peverley said. "I mean in two years, we actually have a service production studio, which in no way, shape or form was that even a part of the plan."

Peverley, Wilcox and another partner in May 2017 started an apparel company called Myoming to explore careers outside the health field. Peverley who's an artist, began creating T-shirt and hat designs. Last April, Peverley, Wilcox, Anderson and Taylor bought WyoMade on Second Street downtown.

They partnered last November with Bighorn Design Studio and bought 1890 Screen and Stitch and the 1890 apparel company. The Casper production shop merged with the new partnership and continues to create custom orders, Peverley said.

"This is definitely a full-service printing company," he said. "1890 was that, and this is continuing on and bettering that service."

At the same time last winter, the owners expanded both WyoMade and Metro Coffee to a second location at the Casper/Natrona County International Airport.

They closed the downtown WyoMade storefront late last month to merge the apparel side with the new Bighorn Design Studio. WyoMade at the airport continues to sell a smaller selection of Wyoming-made products, Peverley said.

Bighorn Design Studio is based in Sheridan with a production shop and retail store, and the new Casper branch joins Bighorn Design Studio retail outlets in Cody and Powell, Peverley said.

His connection to Bighorn Design Studio started two years ago with a hat design contest for Peverley's band, The Last Coyote. He found out when he called the company that it was owned by PJ Treide, whom Peverley remembered from high school.

"We used to play basketball against each other," he said.

The Casper business owners never went looking for the opportunities to expand, he said. They were asked to buy both Metro and WyoMade, and timing happened to coincide with purchasing 1890 and a connection with the owner of the expanding Bighorn Design Studio, Peverley said.

"It's good, I mean it's a step in the right direction way before we wanted to do it," he said. "I would say 10 years would have been something that we would have thought, 'Oh we'll be in a stage where we can do these things.'"

Wyoming pride

The downtown Casper Bighorn Design Studio sells clothing and other items from brands including Go Slo Wyo out of Cheyenne as well as the Sheridan-based Surf Wyoming and Bison Union Co., Peverly said.

The Casper business owners continue to design and sell their own clothing lines there too, including WyoMade, which they took over with the purchase of that business. Myoming will continue as well with a new logo and style planned for later this year, and they'll likely release 1890 brand designs as well, Peverly said.

They've also started a line dedicated to a bison theme called the "bison moon," he said. Images of the animal depicted on the state flag are consistent top-sellers, he said.

"It's just that Wyoming pride," Peverley said. "I think people in Wyoming are super proud of our state and of our opportunities and what we can and can't be and you, know, the wilderness, the outdoors and the camping."

The new downtown shop sells a variety of items from the Wyoming companies, including water bottles, travel mugs, beer growlers and some handcrafted items like soap, mugs, knitwear and even coffee.

Vinyl lettering above the storefront still reads "WyoMade" because of timing matters during the transition, Peverley said. But soon it will bear the new name as the owners add the finishing touches to decor inside and plan a grand opening, Peverley said.

The studio splits a store space separated by a partial wall with 307 Metal Works to help the owners cross-promote their businesses, Peverley said.

Besides the 30-foot walk between his coffee and retail storefronts, the location is an ideal spot in the heart of Casper, Peverly said. Metro has benefited significantly from crowds at David Street Station.

The new shop will be part of the area's growing arts and music scene and join Metro in regularly hosting local music, he said. Folding doors open the front of the store up along the sidewalk with plenty of space for small bands to perform during events like the Casper Art Walk, he said.

The owners hope the styles they offer will continue to grow in the area, along with their business.

"So I think that's just good for us to be able to come down here," he said. "It would be nice to be able to become big enough to help create jobs, honestly.

"That's just something we want, to be a part of the community, help the community in any way we can — support, promote — all those things."

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